The modern megachurches are a prominent new feature of the church-growth movement. Many people identify this movement narrowly with the specific architects and advocates of its earlier stages—most famously, Donald MacGavran, C. Peter Wagner, and the Charles E. Fuller Institute of Evangelism and Church Growth School. Others identify the movement with the most visible examples of its current success—most recently, such best-sellers as George Barna’s The Frog in the Kettle, Marketing The Church, and